12/30/2023 0 Comments B2b content writer![]() ![]() “We wear headphones all day, but they’re popped on and off continuously as we discuss everything from Salesforce to Microsoft’s ‘ cloud first, mobile first ‘ mantra, to what could possibl y be the next ‘as-a-service solution,’” he said. Eric’s a member of our Boston hybrid business and technology desk, known fondly to the team as ‘Bizology.’ Being among a team of writers, opposed to a solo writer in a sea of engineers, allows Eric and his peers to brainstorm, bounce ideas off one another or simply ask if a sentence ‘sounds right’ i n the editing process. Writers at Brafton work on different editorial desks that vary depending on industry, like finance, health, education and lifestyle. The Bizology team taking a break from cybersecurity and IT talk at Fenway Park for a Sox game. ![]() Brainstorm and discuss with fellow writers We then asked Eric to tell us what he would advise for a writing team to be successful with B2B tech content. The 3 most important factors in B2B tech writing success It provides an interesting outlook on the rapid virtualization of the world that the average individual just doesn’t experience. Favorite part of your job?īeing able to read tech news every day, especially when articles dig deep into the subject material and explain what’s really happening with technologies on a global scale (their impact) and on a small scale (how it works). News like this is why I love the industry. IBM’s ‘Rodent Brain’ Chip Could Make Our Phones Hyper-Smart. There is always a new angle to take with every shared source and a look at current industry trends. One of the benefits of working with a desk of writers dedicated to this space is that w e all have subject matter expertise in different areas, and even through with similar clients. If a blogger doesn’t comprehend the technology or the impact of it, the reader can definitely tell – and this fact only becomes more true when the industry is niche. Subject familiarity is more important in the B2B tech industry than any other sector. Also, the cloud market loves infographics.īlog: 5 types of content B2B tech companies need besides blogs What’s the most overlooked part of the B2B tech content creation process? The average enterprise IT solution vendor notices the most visitors on blog posts that explain technologies and how they impact the business world. Video with a news slant has become a major strategy in cyber security sectors, while cloud service providers typically get more clicks on tip-filled list articles. Here’s what he had to say, plus Eric’s three elements to successful B2B tech writing that can’t be ignored: Which formats do you find drive the best results for your clients? We spoke with Eric about his writing workflow that’s turned out content for happy customers. When hiring a tech writer (in-house or agency), we believe you won’t want to miss having someone like Eric on your team. From teaching his new deskmates about all things HDMI and PSS DCCiF to wowing all his clients with articles that bring fun to software, Eric gets content marketing and he gets B2B tech. When he’s not hacking or playing RPG CRM ESPs on his PC-D2D, Eric is making impressive waves as a tech writer. ![]()
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