12/28/2023 0 Comments Wholesale pricing strategyImplementing coordination contracts in a manufacturer Stackelberg dual-channel supply chain. International Journal of Production Economics 146 (1): 246–258.Ĭhen, Jing, Hui Zhang, and Ying Sun. Competing in a supply chain via full-refund and no-refund customer returns policies. Applied Mathematical Modelling 40 (21–22): 9454–9473.Ĭhen, Jing, and Ravneet Grewal. Dual-channel supply chain: A strategy to maximize profit. Computers & Industrial Engineering 72: 247–254.īatarfi, Raaid, Mohamad Y. Vertical cooperative advertising in a retailer duopoly. Journal of Retailing and Consumer Services 40 (2018): 40–47. Examining price and service competition among retailers in a supply chain under potential demand disruption. The study helps the manufacturers to maximize their profit by adopting the right wholesale price strategy considering the online channel preference of the product and the downstream channel power structure.Īli, Syed Mithun, Md Hafizur Rahman, Tasmia Jannat Tumpa, Abid Ali Moghul Rifat, and Sanjoy Kumar Paul. Equal wholesale price strategy is the gainful strategy (i) for a manufacturer dealing with products having low online channel preference under retailer leader structure and (ii) for a manufacturer dealing with products having high online channel preference under e-tailer leader structure. We have found that discriminatory wholesale price strategy is the gainful strategy (i) for a manufacturer dealing with products having high online channel preference under retailer leader structure (ii) for the manufacturer dealing with products having low online channel preference under e-tailer leader structure. Further, a numerical example was employed to quantify the results and to capture the variation with respect to online channel preference of the product. Game-theoretic models are developed to examine the competition between the retailer and e-tailer and to derive their optimal decisions under equal wholesale price strategy and discriminatory wholesale price strategy for the channel power structures considered. We have considered two distinct channel power structures in this study, i.e., (i) retailer has higher channel power than the e-tailer and (ii) e-tailer has higher channel power than the retailer. The purpose of this paper is to investigate the impact of wholesale price discrimination by a manufacturer on the profitability of chain members in a Retailer-E-tailer dual-channel supply chain for different product categories based on their online channel preference.
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